7 Best Tools to Check Website Traffic of any Site

Do you want to see how many people visit any website, including your own? You can examine how well your site performs and how it compares to your competitors by looking at website traffic. We’ll teach you how to use numerous internet tools to check website traffic for any website in this article.

What Are the Benefits of Monitoring Your Website’s Traffic?

You can quickly see how your website is performing by checking your website metrics. Your website traffic analytics will reveal where your visitors are coming from, how they interact with your site, and which digital marketing initiatives are effective.

If you want more email subscribers, more purchases for your online store, or just more traffic in general, you should check your website analytics on a frequent basis. You’ll be able to see where your site stands right now and what you can do to enhance it if you track its visitors.

Why Should You Look at the Website Traffic of Your Competitors?

Analyzing the website traffic statistics of your competitors can disclose a wealth of information, including:

The pages and articles that send the most traffic to your competitors Which keywords are your competitors ranking for? Which channels are delivering the most traffic to them? All of this data can help you enhance your content marketing strategy, link building, keyword research, and other aspects of your business.

You’ll be able to target the same keywords and themes that drive the most traffic to your competitors’ websites if you know what drives the most traffic to theirs.

The Best Tools for Analyzing Any Website’s Traffic (including Competitors)

You can use a variety of free and paid traffic monitoring solutions. Each one has distinguishing characteristics. To check website traffic estimations for their competition, most professionals employ a variety of methods.

To examine site traffic statistics, we generally recommend that users try at least two different programs. You can fill in the gaps and get more accurate traffic metrics for any website by using a variety of tools.

You can invest in additional tools as your WordPress site and budget develop, allowing you to obtain more insights and dominate your market. After that, let’s look at the best tools for determining how much traffic a website receives.

№1: SEMRush

SEMRush is a one-stop shop for traffic analysis and competitor research. It’s the best tool for evaluating and tracking website traffic. At Prime Inspire, we use this tool for keyword research, tracking keyword rankings, and much more.

— You’ll obtain a full overview of your opponent’s overall traffic once you add a competitor URL.

— You’ll be able to monitor essential website metrics like monthly visitor volume over time, traffic distribution by nation, the most popular keywords, and more.

— The Traffic Analytics tab displays the number of unique visitors, total visits, average visit time, pageviews, and bounce rate for your site.

— This capability is similar to checking into the Google Analytics account of a competitor.

— Bulk Traffic Analysis is a fantastic feature that allows you to examine traffic levels for numerous competitors at the same time.

— You can compare up to 200 websites depending on your price plan.

— This gives you a bird’s-eye perspective of your niche, the most popular websites, and any traffic opportunities you might exploit.

— You’ll also find thorough traffic analytics statistics that show you which sites contribute the most referral traffic, which pages on their site are the most useful, and which locations bring them the most visitors.

— You can try the service for 14 days or sign up for a limited free plan that provides you access to basic website data.

— Premium options, which start at $119.95 per month and include full access to rival traffic sources, rankings, social media, and more, start at $119.95 per month.

№2: SimilarWeb

SimilarWeb is a website traffic analyzer that shows you how much traffic your competitors have and which channels are the most profitable.

— You’ll get extensive information on a website’s whole traffic strategy, rather than just search traffic.

— You’ll obtain a breakdown of total traffic, as well as a country-by-country report, after running a website via the service.

— Bounce rate, number of pages viewed per visit, average visit time, and the top traffic sources for that website are among the engagement metrics you’ll get.

— You’ll learn which paid keywords drive the most traffic to the site, which social channels are the most profitable, and which display networks the site employs to monetize.

— Finally, you’ll get a full breakdown of the site’s audience, including what types of other sites they’re interested in, the top referring sites, and a list of competitors to investigate further.

— The tool’s free edition gives you access to useful traffic data.

— You can create an enterprise account with custom pricing if you need more detailed reports.

№3: Google Search Console

Google Search Console is a free Google service that allows you to track and analyze search engine traffic.

— This tool gives you a detailed overview of how search engines see your site.

— It displays the number of impressions, clicks, click-through rate (CTR), and average search engine position for your terms.

— This can assist you figure out which keywords you’re ranking for and how much traffic they’re bringing in.

— This data can assist you in increasing your traffic.

— If you find yourself at position 11, for example, you can optimize your blog article to try to bring it to the first page of search results.

— You may also examine which pages have been indexed, whether there are any problems, and more.

— You can start viewing your website data once you’ve added your site to Google Search Console.

— Connecting your Google Search Console account to All in One SEO is the simplest method.

See our tutorial on how to add your WordPress site to Google Search Console for more information. You can also use this MonsterInsights tool (described below) to get and see your keyword ranks in the WordPress admin area using Google Search Console data by using the MonsterInsights tool.

№4: Ubersuggest

Neil Patel’s Ubersuggest is a free and premium application that provides a wealth of website traffic data.

— It’s simple to use, and the UI is designed with beginners in mind.

— This program makes keyword research and traffic analysis relatively straightforward, even if you’ve never done it before.

— The traffic analyzer function provides a full analysis of your competitor’s traffic over time, as well as the most popular pages on the site and the keywords that bring them the most traffic.

— All you have to do is type in the URL of the website you want to evaluate and hit the ‘Search’ button.

— The ‘Traffic Overview’ page displays the overall number of organic keywords for which the site ranks, as well as organic monthly traffic, domain authority, and backlinks.

— You can also look into each area of the traffic report in further detail.

— You can now Expand the ‘Top Pages’ results inside, for an example, to see a breakdown of each published single page on the site and the estimated monthly traffic it receives.

— The anticipated number of backlinks, as well as the number of Facebook and Pinterest shares, are all included in the results.

— This information gives you a broad idea of what you’ll need to do to outrank that page in the SERPs.

— The tool’s free version offers you access to the previous three months’ worth of data.

Premium plans begin at $29 per month, making it one of the most affordable options on this list.

№5: Serpstat

Serpstat provides a diverse set of SEO tools. What began as a simple keyword research tool has evolved into a one-stop shop for website analysis? Even though it has a lot of functions, it’s still simple to use.

— Simply type in the URL and the program will generate a traffic report for you.

— There are tools for backlink analysis, site audits, and rank tracking, as well as traffic checking.

— The traffic analysis capabilities provide you with a wealth of information about your website, including the organic and paid keywords that are driving traffic, the average number of visits each month, and the most popular pages.

— You’ll also see trend data, which will show you how the site’s ranks, traffic, and keywords have changed over time.

— The tool’s free edition allows you access to a small percentage of the overall data for a domain name.

Premium plans begin at $69 a month and provide access to all of the tool’s data.

№6: Ahrefs

Netflix, Uber, and Facebook all use Ahrefs, which is one of the most prominent SEO tools on the market.

— It enables you to determine how much traffic your competitors receive and why they rank so high.

— Every day, Ahrefs searches over 6 billion web pages and has over 200 million domains in its index.

— It’s a lot of information, but it provides you with practical insights to assist you outrank your competitors and increase visitors.

— The user interface is straightforward and intuitive.

— Simply type the website’s URL into the search bar, and the program will retrieve all of the site’s information.

— The search overview report provides information about a site’s organic search traffic, domain authority, top rivals, and much more.

— You can view traffic statistics for the past year, last 30 days, or all time by filtering the report.

— Despite the large amount of data available, it’s simple to filter and find the website metrics you’re looking for.

— Keep in mind that the traffic statistics only includes data from organic search and excludes data from other sources such as social media.

A seven-day trial is available for $7, after which subscriptions begin at $99 a month. It’s surprisingly reasonable considering the quantity of data you get access to.

№7: MonsterInsights

If you want to examine your own traffic, Google Analytics is the sole tool you should use. Setting up Google Analytics and evaluating your own data, on the other hand, can be challenging.

— MonsterInsights is the greatest Google Analytics plugin for WordPress, and it’s utilized by over 3 million websites, including Microsoft, Yelp, PlayStation, and others.

— It allows you to quickly set up Google Analytics in WordPress and view traffic data right from your dashboard.

— You’ll be able to see your best-performing posts, pages, landing pages, and traffic to your homepage, among other things.

— This makes it much easier to understand user behavior and expand your WordPress blog.

Final Thoughts on How to Check Your Website’s Traffic

You can use a variety of tools to check the traffic on your website and the traffic on your competitors’ websites. Examining rival traffic will provide you with information about your market and what you can do to increase traffic.

Monitoring your own website traffic, on the other hand, will reveal whether your SEO, social media, and other traffic creation techniques are effective. MonsterInsights is the best tool for analyzing your own website traffic. You can see your website traffic data in your WordPress dashboard with only a few clicks.

SEMRush is our #1 recommendation if you want to undertake in-depth competitive analysis and check traffic on any website. It is not only one of the greatest SEO tools on the market, but it also provides reliable traffic data.

We hope that this article has taught you how to check website traffic on any website.